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Marketing Management an Asian Perspective(5th Edition), by Philip Kotler, Kevin Lane Keller
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
- Sales Rank: #6148571 in Books
- Published on: 2010
- Binding: Paperback
- 687 pages
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