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Rhetoric in Popular Culture, by Barry S. Brummett
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Rhetoric in Popular Culture, Third Edition provides students with a solid background in the central issues in interpreting pop culture. Author Barry Brummett helps readers use techniques of rhetorical criticism to analyze texts from popular culture including print ads, music videos, TV advertisements, Internet user groups, movies, and television shows. Part I covers rhetoric as a concept, the history of rhetoric, and a method for doing rhetorical criticism. Part II includes critical essays and case studies that show students how the critical methods discussed in Part I can be used to study the rhetoric of extended texts.
- Sales Rank: #630561 in Books
- Published on: 2010-05-07
- Original language: English
- Number of items: 1
- Dimensions: .70" h x 7.30" w x 9.00" l, 1.20 pounds
- Binding: Paperback
- 328 pages
Review
“Brummett does a masterful job in strategically covering certain domains within the discipline to provide students with a complete picture so that they feel comfortable approaching the discipline. I truly enjoy the book and feel it is a 'must have' for anyone interested in teaching race, representation, and popular culture.”
(Donathan L. Brown 2010-05-10)
“Brummett’s presentation of the material reflects the complexity of culture in a way that is understandable to students…. His use of artifacts engages students in critically understanding the construction of today’s mediated reality of culture and ideologies.”
(Yvonne Prather 2010-05-10)
About the Author
Barry Brummett is the Charles Sapp Centennial Professor in Communication and chair of the Department of Communication Studies at the University of Texas, Austin. He received his PhD from the University of Minnesota in 1978, and taught at Purdue University and the University of Wisconsin before coming to the University of Texas, Austin in 2001. Brummett has authored, coauthored, or edited numerous articles, scholarly essays, and books, including Contemporary Apocalyptic Rhetoric, Techniques of Close Reading, Rhetoric of Machine Aesthetics, and The Politics of Style and the Style of Politics. His research pursuits include the rhetoric of popular culture, epistemology, homologies relating the troubled physical structures represented in popular culture and troubled social structures, and the theories of Kenneth Burke.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Empowering students to use rhetoric to study popular culture
By Lawrance Bernabo
Barry Brummett's "Rhetoric in Popular Culture" seeks to bring the traditions of rhetorical criticism and critical studies together. Brummett applies the growing and cutting-edge methods of critical studies to the study of rhetoric, because he sees critical studies AS rhetorical criticism. This is a premise with which I whole-heartedly agree, which is not surprising given my interest in rhetoric and social theory. Part I consists of four chapters dealing with theoretical and methodological concerns. The extended case study is on the film version of "The Wizard of Oz," in which Brummett looks at how five critical methods (Marxist, feminist/psychoanalytic, dramatistic/narrative, media-centered, and culture-centered) would render different interpretations of Dorothy's trip over the rainbow. Part II provides three critical studies: "Paradoxes of Personalization: Race Relations in Milwaukee," "Twin Peeks: Using Theory in Two Analyses of Visual Pleasures" (by Brummett and Margaret Carlisle Duncan) and "Afrocentrism and 'DO THE RIGHT THING'" (by Detine L. Bowers).
Fortunately in this Postmodern world history is dead and most students are not aware of the rhetorical tradition that would disdain critical studies, not to mention popular culture. Consequently, Brummett does not have to convince students of the rightness of his cause, they are simply going to want to understand what he is talking about. Part I of this book is the stronger section, because Brummett's strength is in laying out his approach. Chapter 3, in which he looks at the key notion of "text," is the best one in the book. How you feel about Part II will come down to how relevant the specific case studies are to your students. Certainly "Do the Right Thing," despite its cultural importance once upon a time, would be considered "dated" by most students, although we might think it has again become relevant because of recent events. But Part I is basically two-thirds of the book, so I do not really think that this becomes a major consideration in deciding whether or not to use this book in class. Ultimately, the key consideration is going to be the sort of assignments you have the cherubs do off of the theories laid out in Part I. Brummet's point is that students should be empowered to "find the rhetoric in rap music, the motivations in heavy metal, and the arguments in argyle socks." That pretty much covers it all.
1 of 1 people found the following review helpful.
Kindle Edition Limitations
By Beth
Unfortunately, Amazon doesn't make it possible to attach this review only to the Kindle Edition, but it's important this is posted so you can make an informed decision before buying.
I bought the kindle version this textbook, which I have done in past semesters without any issue, but this time the book has no page numbers. Instead they index the book with 4709 "locations". What this allows you to do is change the size of the text and it self-adjusts to always precisely fill the screen. This eliminates the need to scroll down and is actually a very nice feature.
Unfortunately, this flexibility means that there is no reference for the correlation between page numbers and "locations" and descriptions like "the middle of the page" are not constant (You can't even use the book's index because that still uses page numbers - thank goodness you can at least search the book!).
If this is a book for a class and the professor assigns the readings in chunks of pages vs. chapters then you will have no way of knowing what to read. Additionally, the Kindle format's DRM features lock you out from using text-to-speech (I'm on the mac kindle app) after a few pages because it interprets it as you copying the pages. So, if you suffer from eye strain like I do, you'll have do cringe your way through the reading. You also won't be able to cut and paste from the book then for use in your classwork.
In short, I should have just bought a paper edition. I recommend that's what you do too.
1 of 1 people found the following review helpful.
Bad
By Anrea Thomas
I ordered the third edition and was sent the second edition. Material is pretty much the same but the examples are different so i can't use my book for class.
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