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Nudge: Un pequeño empujón (Pensamiento / Taurus) (Spanish Edition), by Richard H. Thaler
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Somos propensos a cometer errores. Cada d�a tomamos decisiones sobre temas tan vitales como la educaci�n de nuestros hijos, nuestras inversiones, nuestra dieta o nuestras hipotecas. Desafortunadamente, muchas veces nos equivocamos. Esto se debe a que, como seres humanos, nos dejamos influir por una serie de percepciones err�neas que nos llevan al desacierto. El concepto de nudge, literalmente “un peque�o empuj�n”, sirve de base a las originales y eficaces propuestas de Thaler y Sunstein para revertir esta tendencia. Figuras de la talla de Barack Obama ya est�n adoptando estas medidas. Se trata de que las personas y las instituciones, tanto privadas como p�blicas, se esfuercen de forma consciente en orientar nuestras decisiones de modo que mejoren nuestras vidas. Impulsos leves, a menudo invisibles, para incentivarnos sin mermar nuestra libertad de elecci�n. ENGLISH DESCRIPTION Every day, we make decisions on topics ranging from personal investments to schools for our children. Sadly, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. They show that by knowing how people think, we can design choice environments that make it easier to choose what is best for themselves, their families, and their society.
- Sales Rank: #534608 in Books
- Brand: Brand: Taurus
- Published on: 2011-01-01
- Original language: Spanish
- Number of items: 1
- Dimensions: 9.50" h x .84" w x 6.00" l, .88 pounds
- Binding: Paperback
- 206 pages
- Used Book in Good Condition
About the Author
Richard H. Thaler is a professor of behavioral science and economics at the University of Chicago Graduate School of Business and, in 2015, the president of the American Economic Association. He lives in Chicago.
Cass R. Sunstein is the Robert Walmsley University Professor at Harvard, where he is founder and director of the Program on Behavioral Economics and Public Policy. He is the most cited law professor in the United States and probably the world. He has served as Administrator of the White House Office of Information and Regulatory Affairs and as a member of the President s Review Group on Intelligence and Communications Technologies. His many books include the bestseller Nudge: Improving Decisions about Health, Wealth, and Happiness (with Richard H. Thaler), Simpler: The Future of Government, and Republic.com. A frequent adviser to governments all over the world and a columnist for Bloomberg View, he is married to the United States Ambassador to the United Nations, Samantha Power.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excelente
By Rub�n Penaherrera
Un libro de lectura familiar importante para dar ese empuj�n necesario en todos los aspectos de la vida. Una lectura imprescindible
0 of 0 people found the following review helpful.
Fascinante
By juancamilog
Un viaje en palabras sencillas por el mundo de las finanzas conductuales de la gu�a, nada m�s y nada menos, de Richard Thaler.
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