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Finally, answers to the question: How are big ideas born?

Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea.

Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.

You'll find outstanding work from an eclectic mix of agencies, including TBWACHIATDAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny.

The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:

• Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising.
• Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments.
• Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.

• Sales Rank: #347846 in eBooks
• Published on: 2010-08-05
• Released on: 2010-08-05
• Format: Kindle eBook

About the Author
Glenn Griffin teaches courses in creativity and portfolio development and leads the Method Creative program at Southern Methodist University's Temerlin Advertising Institute in Dallas, Texas. His research has appeared in the Journal of Advertising, the Journal of Advertising Education and Journalism and Mass Communication Educator, among other publications. He is a frequent speaker at professional and academic conferences on the topics of creativity, advertising education and social responsibility. Deborah Morrison teaches conceptual thinking and brand development and is the Chambers Distinguished Professor of Advertising at the University of Oregon in Eugene. She was one of the original architects of the world-renowned Texas Creative program at the University of Texas at Austin and is a board member of The One Club for Art & Copy in New York. She regularly judges awards shows and consults with agencies and other organizations about creative capacity and ideation.

Most helpful customer reviews

22 of 26 people found the following review helpful.
Beautiful and surprisingly unoriginal
By R. Mutt
I just finished reading this book from front to back. It was very interesting and a lot of fun.

One thing you'll learn is that the creative process, as described by James Webb Young in his 1965 book A Technique for Producing Ideas, is the same for all the people who contributed to The Creative Process Illustrated. They all just quote Young in illustrated format, using fish or networks or ink blots, and some of them don't even seem aware that they're using Young's technique at all. This was probably the most profound insight in this book.

In short, The Creative Process Illustrated is the long scenic route through Young's technique. Young's book is the shortcut. Some people like long, scenic drives, and others don't. If you're in doubt, get both books and go from there.

3 of 3 people found the following review helpful.
Love it!
By tavodu
I love this book. You can see how different a creative mind thinks compared to another. There's an irreverent and very human side of the designers revealed through their sketches/notes/explanations of the creative process, and you can tell by the cover. The only thing I don't love about this book is its size. The pages are too large and I cannot carry it around without bending its corners. Other than that, it is an excellent book. If you're looking for a more serious, text-only book I recommend Millman's How to Think Like a Great Graphic Designer.

2 of 3 people found the following review helpful.
Not What You Think
By Gurgly Glamglur
If you're a CW or AD that's trying to get some inspiration to help you execute your latest creative brief, this book is NOT the one you want to buy. It's great for briefly seeing inside the minds of some great and accomplished creatives, but there's nothing in here that's going to help refine your creative process.

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[T771.Ebook] Get Free Ebook Persian Girls: A Memoir, by Nahid Rachlin

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Praised by V. S. Naipaul, Anne Tyler, and other writers, Nahid Rachlin has spent her career writing novels about hidden Iran-the combustible political passions underlying everyday life and the family dramas of ordinary Iranians. With her long-awaited memoir, Persian Girls, she turns her sharp novelist's eye on her own remarkable life.

When Rachlin was an infant, her mother gave her to Maryam, Rachlin's barren and widowed aunt. For the next nine years, the little girl lived a blissful Iranian childhood. Then one day, Rachlin's father kidnapped his daughter from her schoolyard, and from the only mother she'd ever known, and returned her to her birth family-strangers to the young girl.

In a story of ambition, oppression, hope, heartache, and sisterhood, Persian Girls traces Rachlin's coming of age in Iran under the late Shah-and her domineering father-her tangled family life, and her relationship with her older sister, and unexpected soul mate, Pari. Both girls refused to accept traditional roles prescribed for them under Muslim cultural laws. They devoured forbidden books. They had secret romances.

But then things quickly changed. Pari was forced by her parents to marry a wealthy suitor, a cruel man who kept her a prisoner in her own home. After narrowly avoiding an unhappy match herself with a man her parents chose for her, Nahid came to America, where she found literary success. Back in Iran, however, Pari's dreams fell to pieces.

When news came to Nahid that her sister had died, she traveled back to the country where she had grown up, now under the Islamic regime the West has been keeping a wary eye on for the last few years, to say good-bye to her only friend. It is there she confronts her past, and the women of her family. A story of promises kept and promises broken, of dreams and secrets, and, most important, of sisters, Persian Girls is a gripping saga that will change the way anyone looks at Iran and the women who populate it.

• Sales Rank: #2179470 in Books
• Brand: Brand: Tarcher
• Published on: 2006-10-05
• Released on: 2006-10-05
• Original language: English
• Number of items: 1
• Dimensions: 9.26" h x 1.08" w x 6.24" l,
• Binding: Hardcover
• 304 pages

Features

• Used Book in Good Condition

From Publishers Weekly
This lyrical and disturbing memoir by the author of four novels (Foreigner, etc.) tells the story of an Iranian girl growing up in a culture where, despite the Westernizing reforms of the Shah, women had little power or autonomy. As an infant in 1946, Rachlin was given to her mother's favorite sister, a widow who had been unable to conceive, and was lovingly raised among supportive widows who took refuge in religion from their frustrations as women in an oppressive society. But at the age of nine, Rachlin's father, whom she barely knew, met her at school without warning and brought her to Ahvaz to live with her birth family. Miserable in the new household, young Nahid was befriended by her American movie–obsessed sister Pari. Both sisters developed artistic ambitions, but only Nahid managed to escape the typical female fate, convincing her father to send her to college in the U.S. Less lucky is Pari, whose life of arranged marriage, divorce from an abusive husband and estrangement from her son ends in depression and early death. Exuding the melancholy of an outsider, this memoir gives American readers rare insight into Iranians' ambivalence toward the United States, the desire for American freedom clashing with resentment of American hegemony. (Oct. 5)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
Nahid's life plays out against a backdrop of tragedy. She has escaped to America, but she's lost so much of what she loved...the author doesn't comment directly on the meaning of these events. She just tells the tales of individuals crushed. This is just a story of how it was, during a certain period of time, for one upper-middle-class family in Iran, destroyed from within and without by forces it couldn't begin to reckon with. -- Carolyn See, The Washington Post

About the Author
Nahid Rachlin is the author of the critically acclaimed novels Foreigner, Married to a Stranger, and The Heart's Desire, as well as a collection of short stories, Veils. Currently a fellow at Yale, Rachlin teaches at the New School and the Unterberg Poetry Center in New York.

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0 of 0 people found the following review helpful.
I would recommend it to readers looking for an authentic glimpse into ...
By Patricia Panahi author of Veil of Walls
Nine-year-old Nahid is ripped away from the aunt who raised her and forced to live with her birth parents who are cold and indifferent. Feeling restricted by her father and the culture around her, she finally managed to forge a life in America at the cost of separation from people and places she holds dear. Since I also lived in Iran during that time, I appreciated the authenticity of life in that era and I could relate to her longing for freedom and the right to make her own life choices. Well written and insightful, I would recommend it to readers looking for an authentic glimpse into the real Iran.

5 of 5 people found the following review helpful.
Strong, Independent Woman
By Cookbookaddict
For me, the most interesting thing about Rachlin's very interesting memoir was the incredible strength she showed in forging a life for herself that was so different from the culture she was born into in Iran and for which she had very little or no family support. It is a very personal tale of courage. Rachlin was given to an aunt to raise shortly after her birth and then wrenchingly, for both Rachlin and her aunt, taken away from her when she was about 8. I suspect it was this horrible experience that later gave Rachlin the courage to leave her family to attend college on a scholarship in the United States and to live an independent, solitary and self-sufficient existence in the United States for awhile before she met her husband.

If I am at all disappointed with this book it is because of the emphasis Rachlin places on arranged marriages as the cause of unhappiness in women in the culture she was born into. Rachlin's sister was in an abusive arranged marriage as were other women in her family. I know some couples who are in very happy arranged marriages and I know a lot of women who are very unhappy in marriages of their own making. The divorce rate in the United States certainly attests to that.

No, I would not have liked my life and/or marriage determined for me. And I value the ability to chart my own course. But Rachlin goes too far I believe when she seemingly equates arranged marriages with unhappiness and abuse.

But overwhelmingly, this is a very interesting, and although somewhat sad, nonetheless a charming book.

0 of 0 people found the following review helpful.
I highly recommend it!
By Angela
A tremendous read. I highly recommend it!

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• Sales Rank: #515752 in eBooks
• Published on: 2010-03-01
• Released on: 2010-03-01
• Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Eric gives and gives
By Ted Leithart
Everything Eric Lofholm does shows his heart. The book is a short read, but it continually gives insight - just like Eric. This is one of the best values in books on selling.

Considering Eric had the same sales coach in his early days that Jay Abraham and Spike Humer and others have used in the past, Eric insights definitely come from very good stock

0 of 0 people found the following review helpful.
Excellent insights for changing times.
By L L Gatsos
I very much enjoyed this book. Eric definitely knows his stuff...he should, he's been taught by some of the world's best! The book could have been titled "How To Sell In Any Economy". I highly recommend putting this one in your toolbox.

0 of 0 people found the following review helpful.
Network Marketing and Personal Development Skills Growth.
By Janice W. Baldwin
A great read for growing and reinforcing your network marketing skills. Read it many times.

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The Amalfi coast is one of Italy's magical spots: a sun-drenched land that looks like a glamorous film-set, bursting with lemon trees, breathtaking scenery and food fit for a king. Join Katie Caldesi and her husband Giancarlo as they tackle the daring driving, precariously perched restaurants and hidden back alleys in search of the food that defines the area. From Positano to Ravello, be inspired by Katie's recipes, as well as the quirky locals she meets along the way. Feast on crispy pizza garnished with clouds of creamy mozzarella and fresh basil, delicious pastas drenched with tomato sauce and fresh seafood, and homemade tarts that taste like they're straight out of nonna's kitchen. From breakfast to cocktail hour, there's a recipe to suit every occasion. Illustrated with stunning photographs that capture the Sophia Loren-style and elegance of this favourite destination, The Amalfi Coast is a glorious and decadent celebration of the Amalfi coast.

• Sales Rank: #1461182 in Books
• Published on: 2013-02-01
• Original language: English
• Dimensions: 9.92" h x 1.22" w x 8.07" l, .0 pounds
• Binding: Hardcover
• 256 pages

About the Author
Amalfi features over 100 delicious recipes and stunning photographs from Italy's picturesque Amalfi Coast.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Beautiful Book with excellent content.
By Jon D
After visiting the Amalfi coast for over 28 years, this is one of the best books based on Italian cooking.

The photos in the book are beautiful and from all the recipes I have cooked so far have tasted authentic and are local to the area.

Some of the recipes aren't that simple, but well worth the effort.

Highly recommend the gnocchi, puttanesca and Mimosa.

1 of 1 people found the following review helpful.
A great cook good for goods and recipes from the Almalfi ...
By Laura Latrenta
After our trip to the Almalfi Coast last month I wanted a cookbook that depicted the feeling and flavor that we experience while there. This book is a wonderful representation of the sights and foods of this spectacular area of Italy. They are great recipes that can be made here in the States. If you are yearning for the Coast enjoy this book.

0 of 0 people found the following review helpful.
Great book!
By B.K. Artiste
As we had visited the Amalfi Coast together earlier this year, I recently bought this book for my daughter as a gift. She found the recipe for her favorite dessert from our trip was included in the marvelous collection of recipes! Beautiful pictures reminded us of our vacation. A must buy!! I chose this book over the other famous one....

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• Published on: 2014-05-14
• Binding: Paperback
• 258 pages

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Each new print copy includes Navigate 2 Advantage Access that unlocks a complete eBook, Study Center, homework and Assessment Center, and a dashboard that reports actionable data. Evidence-Based Practice for Nurses: Appraisal and Application of Research, Third Edition is the definitive reference for transitioning research into nursing practice. Based on the innovation-decision process (IDP), each unit is shaped according to the five steps of the IDP: knowledge, persuasion, decision, implementation, and confirmation. This unique organizational approach, combined with updated case studies and ethical principles, allows the research process to be tangible and linked with strategies that promote advancement. KEY FEATURES: Updated and expanded “Apply What You Have Learned” feature prompts students to find, read, and evaluate current research “Keeping it Ethical” ties relevant ethical issues in to each chapter Practice questions in every chapter help students test their knowledge as they work through the material Chapter objectives, key terms, and critical thinking exercises help guide and focus study Instructor Resources: Instructor's Manual Lecture outlines in PowerPoint format Test bank

• Sales Rank: #7510 in Books
• Published on: 2014-08-05
• Original language: English
• Number of items: 1
• Dimensions: 8.75" h x 7.00" w x 1.00" l, .0 pounds
• Binding: Paperback
• 578 pages

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0 of 0 people found the following review helpful.
A must have for every RN
By PaKuRN
Imagine an easy to understand book on research!! This book is written in an a way that you do not need a PhD to grasp the points of research. I had to get this book for class and I am glad it will be a part of my library.

0 of 0 people found the following review helpful.
Resource for Nursing Education
By AOlsson
This book was required for school, so I didn't exactly buy it for enjoyment reading. :) However, it is a great resource for my class. It arrived in perfect condition, and shipped quickly.

0 of 0 people found the following review helpful.
Very easy to understand and useful if you are taking a ...
By Haydi
Very easy to understand and useful if you are taking a research class. We used it in nursing school and I had no complaints about it. Has online resources as well which are very helpful

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